I’m part of Barstool Sports' Viceroy Program, managing and releasing tailored merchandise for the University of Florida. My role includes assessing audience needs to design and market products that resonate, while also collaborating on sponsored items with brands like High Noon and Shady Rays.

I manage the popular Gator Chicks social media presence, a Barstool Sports affiliate tailored to appeal to female UF students in Gainesville. Through targeted branding initiatives, I’ve helped grow our following to 28.3k on Instagram, creating engaging, relevant content and building partnerships with local businesses to strengthen community ties and brand visibility.

I am the Co-President and Head of Marketing for Her Campus at UF, a sector of the national organization for women in journalism and marketing. I manage a weekly budget, oversee 40 members' content pitches, ideas, and edits, and handle all meetings. Through my role, I’ve helped grow our UF following by organizing targeted campaigns, collaborating with brands, and partnering on marketing efforts for students.

I collaborated with Estée Lauder on a campaign for their new 'Nutritious' product line launch through Her Campus. My role involved maintaining brand integrity while effectively appealing to the UF audience, focusing on key products like the 2-in-1 Foam Cleanser and the Melting Soft Crème Mask Moisturizer to drive engagement and awareness.

I helped grow their LinkedIn presence to over 16k followers and supported the success of the adjacent account, Wonderful Destinations, which now has over 47k followers. By implementing targeted engagement and posting strategies, I increased audience interaction and visibility across both platforms

Spearheaded a product campaign for Sun Bum, promoting key products like the hair mask, Daily Cleanser, headband, shampoo, and conditioner. Managed the distribution of over 200 products to students on campus, enhancing brand visibility and engagement.

Enhanced Garnier’s UF influence by distributing over 300 Micellar Water products in high-traffic student areas, maximizing visibility. Also promoted Garnier's commitment to sustainable beauty, reinforcing their brand message within the campus community

I supervised our partnership coordinator to ensure compliance with Valentino Beauty’s guidelines for the Born In Roma perfume launch. This included task delegation, coordination with graphic designers for visually engaging content, and overseeing the distribution of 150 product samples to maximize brand reach on campus.

I facilitated connections between our partnership coordinator and Her Campus's national associate to align on the Hero Cosmetics campaign. I also assisted in delegating and supervising tasks to ensure smooth execution and compliance with our campaign agreement for the Mighty Patch.